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Thursday, January 29
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The Messy Truth of Entrepreneurship

John AndersonBy Stocks
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Summary of episodes

In this episode of The Duct Cape Marketing Podcast, presenter John Jantsch sits with Mike and Kass Lazerow – experienced entrepreneurs, investors and authors of the new book in bold Shit: a love story. Known for the co -founder of Golf.com and Buddy Media (acquired by Salesforce for $ 745 million), Lazerows provide decades of experience to the microphone to discuss raw reality and without filtering the entrepreneurship. His conversation is immersed and why hug and why hug. Uncertainty: It is not a defect in the business trip, but a definition characteristic. From building businesses as a married couple to rejecting the myth of balance between work and life, this episode explores what it is Reaxly It is needed to build a company (and a life) that lasts.

About Mike and Kass Lazerow

Mike Lazerow He is a veteran technology and investor entrepreneur, since he founded several companies, including Buddy Media, which was acquired by Salesforce for $ 745 million. Currently co-leader Founders Farm and Velos partnersInvesting and advising companies in an initial stage.

Kass lazeroow It is an expert operator and co -founder with a sharp eye for systems, scale and execution. She has worked next to each other with Mike for about two decades. Together, they have supported almost 100 new companies and contributed to more than $ 10 billion in profits.

Get more information about your work at Shovelinghit.com.

What you will learn in this episode

  • Why business spirit is more about daily failure than sudden victories
  • The “unbalanced life” frame and why the balance between work and life is a myth
  • How Mike and Kass divide the roles into business and marriage
  • The role of transparency and communication in the main teams
  • Key trick codes of the book that every entrepreneur must know
  • When to pivot and how to use metrics (and its intestine) to decide
  • How to embrace uncertainty becomes a competitive advantage
  • How the legacy is seen for entrepreneurs focused on impact

Key episode moments

  • 00:47 – Why “Palear shit” was the right title for your book
  • 02: 12 How their strengths as co -founders (and spouses) complement each other
  • 04:24 – The unbalanced life: choosing the obsession with balance
  • 06: 06-peer while building businesses: honest compensation
  • 08:31 – Mike’s favorite trick code: ruthless prioritization
  • 09:36 – Kass favorite trick code: transparent leadership
  • 10:45 – The importance of learning to prosper within uncertainty
  • 13: 02-Lesas of points clash and loss of everything
  • 14: 56-The cost of poor co-founders alignment
  • 16:27 – How the investor guide revolves through better questions
  • 18:26 – Review success metrics to know when a change is needed
  • 19:31 – What does the legacy mean for Mike and Cash?
  • 21:31 – Where to find the book and connect with them online

Explore the true history of entrepreneurship

Why a sandy and sincere look at what is needed to build something real? Get up Shit: a love story And explore tools, stories and frames to help you succeed both in business and in life.

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