1. Minimally-Invasive “Tweakments”
- Gen Z favors subtle, non-surgical procedures that don’t drastically change appearance—often called “tweakments.”
- Top treatments include Botox, dermal fillers, microneedling, chemical peels, non-surgical nose jobs, lip lifts, brow lifts, LED facials, and masseter (jaw) Botox aristocratps.
- The goal? A refreshed, natural look that enhances confidence without an obviously “done” appearance
2. Botox (“Baby Botox”)
- Many in their 20s are using low-dose Botox proactively to prevent future wrinkles and achieve facial contouring (e.g. slimming the jaw or subtly lifting brows)
- Some experts caution that early, repeated use may lead to resistance, a “frozen” look, or expression dulling
3. Lip Enhancements
- Lip fillers remain highly popular, with Gen Z opting for naturally plump, balanced lips rather than exaggerated volume
- Lip lifts (surgical) are also on the rise as a longer-lasting subtle option .
4. Rhinoplasty (Nose Jobs)
- Both traditional rhinoplasty and non-surgical “liquid nose jobs” (using dermal fillers) are common.
- Gen Z typically seeks small refinements to maintain facial symmetry—like smoothing bumps or refining the tip—rather than dramatic reshaping
5. Facial Contouring & Jawline Definition
- Dermal fillers are popular for enhancing cheekbones, chin, and jawline shape.
- Non-surgical alternatives are preferred for their minimal downtime, fitting a busy lifestyle
6. Facelifts & Forehead Lifts
- Though traditionally for older adults, younger Gen Z adults are increasingly getting facelifts, forehead lifts, and brow lifts to refine facial structure rather than fight aging
7. Breast Procedures
- Gen Z accounts for about 25% of breast augmentations and a 10% increase in breast reductions year-over-year
- Younger patients today tend to choose smaller implants or reductions aiming for natural size and proportion .