Summary of episodes
In this episode that changes the Podcast Duct Cape Marketing game, the host John Jantsch He sits with Sara noCEO of duct tape marketing, to discuss what they are calling the Anti-agency. With approximately 15 years of collaboration, Sara and John unleash the reasons for the reasons for traditional marketing agencies are fighting, and why a system -based strategy, improved with AI is the future of small businesses.
They explore how artificial intelligence is remodeling the marketing panorama and why the internal property of marketing systems is becoming the new gold standard for business growth, scalability and even the preparation of the acquisition.
About Sara Nay
Sara no It is the CEO of DUCT Cape Marketing, a pioneer of the anti-agency model and a marketing systems defender for small businesses. With extensive experience such as CMO, trainer and thinker of fractional systems, he is helping to shape a new address for professionals and marketing agencies worldwide.
What you will learn in this episode
- Why the traditional marketing agency model no longer works
- How AI is changing the role of internal agencies and teams
- The increase in the “system installer” on the service provider
- Why companies must own their marketing system internally
- Details of the next anti-agency model workshop
Key program of the program
- 00:30 -What is the anti-agency model and why now?
- 01:17 – How the current agency model fails both companies and agencies
- 3:09 am – The misalignment between agency incentives and commercial objectives
- 4:17 am – Use of AI to raise – Delete Memorando – Marketers
- 7:30 am – Evolution towards system installers and strategic leaders
- 8:46 am – The value of the fractional CMO in the new model
- 10:32 am -Business ownerships to the anti-agency concept
- 12:05 – Marketing systems as real commercial assets
- 13:58 – Add consistency as the fourth “C” of effective marketing
- 14:52 – General workshop description: structure, tools and results
- 16:07 – Bachelor of a system, not only learn a method
- 17:30 – Who is this workshop designed to help
- 20:17 – Who is your ideal customer for this new model
- 21:42 – Obtain more information at DTM.World/Newmodel
Join the anti-agency movement
Learn how to implement this avant -garde model and license a productized marketing system that can form your agency or consulting practice. Join the Anti-Agency Model Workshop As of this June.
Register now on dtm.world/newMODEL
Tags:
Marketing strategy, AI marketing, anti-agency model, fractional CMO, marketing systems, small businesses marketing, Sara Nay, cancotic tape marketing podcast
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