Every year, beauty lovers eagerly wait for The Byrdies — Byrdie’s curated list of the best beauty products across skincare, makeup, haircare, and wellness. In 2025, the list celebrates innovation, clean beauty, inclusivity, and products that truly work. Whether you’re a minimalist or a makeup enthusiast, there’s something for everyone. Here’s a breakdown of some top picks that define beauty in 2025:
1. Best Skincare Innovation: BiomeBoost Barrier Serum
This year’s winner revolutionized the way we think about skin repair. Infused with prebiotics and ceramides, BiomeBoost helps strengthen the skin barrier, reduce inflammation, and protect against pollution. It’s perfect for sensitive or compromised skin.
2. Best Foundation: SkinSilk Adaptive Tint
Gone are the days of cakey foundations. SkinSilk uses adaptive pigment technology that adjusts to your skin tone within seconds. It provides sheer-to-medium coverage and a radiant, second-skin finish — ideal for no-makeup makeup lovers.
3. Best Hair Tool: AeroWave 360 Styling Brush
A standout in hair tech, the AeroWave 360 combines a blow dryer, round brush, and curling wand in one. With smart heat sensors and ionic technology, it gives salon-worthy blowouts at home with less damage.
4. Best Lip Product: GlossDew Hydrating Lip Oil
A hybrid between lip gloss and treatment, GlossDew offers high shine and deep hydration with ingredients like jojoba oil, squalane, and vitamin E. It’s available in universally flattering shades that enhance your natural lip color.
5. Best Clean Beauty Brand: EarthKind Organics
2025 was all about transparency and sustainability, and EarthKind Organics led the charge. Their entire range is plastic-free, refillable, and cruelty-free, with powerful botanical ingredients. Their Rose Clay Detox Mask was a fan-favorite.
6. Best Mascara: FlexLash Tubing Mascara
Long-lasting, smudge-proof, and easy to remove with just water — FlexLash has changed the game. It uses tubing technology to wrap each lash for length and definition, making it ideal for long days and emotional moments.
7. Best SPF Product: InvisibleShield Glow Gel SPF 50
This gel-based sunscreen not only protects your skin with broad-spectrum SPF 50 but also adds a dewy, lit-from-within glow. It layers perfectly under makeup and never leaves a white cast.
8. Best Wellness Beauty Product: SleepGlow Collagen Gummies
Beauty sleep just got tastier. These collagen-rich gummies with melatonin, magnesium, and biotin promote restful sleep and help improve skin elasticity, nail strength, and hair growth.
9. Best Blush: CloudPop Watercolor Cheek Tint
In 2025, blush took center stage again. CloudPop’s liquid formula melts into the skin and creates a soft, watercolor effect. Available in 10 skin-flattering shades, it gives that youthful, healthy flush in seconds.
10. Editor’s Choice: BeautyBeam Skin Enhancer Drops
This multipurpose liquid highlighter can be mixed with foundation, applied directly to the high points of the face, or even used on the body. The formula is light, blendable, and adds just the right amount of sheen.
Final Thoughts
The Byrdies 2025 list shows how far the beauty industry has come — focusing on performance, skin health, inclusivity, and conscious consumption. These products not only make you look good but feel good about your choices too.