1. INTRODUCTION: AI TSUNAMI IN B2B MARKETING We will be real: AI will not come for B2B marketing. It is here, and is shaking the basis of how buyers find, evaluate and choose suppliers. If you are still registering to a futuristic device, you are missing the point. Millennials and gene z of buyers, who now represent about two thirds or B2B, digital decision-making makers, AI and because the answers in their terms. Here is the kicking: up to 90% or B2B buyers now use AI tools such as Chatgpt to investigate suppliers, and 83% of the purchase trip is…
Author: John Anderson
You’ve seen them in every gym: tight black leggings, neon sleeves and even knee-length socks. Compression gear is everywhere, worn by weekend joggers, elite athletes and influencers striking poses mid-squat. But do compression garments actually improve your performance, or is the benefit mostly in your head? Let’s dive into the history, the science and whether they are worth your money. Compression garments didn’t start in sport. They were originally used in medical settings to improve blood flow in patients recovering from surgery or with circulation issues such as varicose veins. Doctors found tight garments that applied gentle pressure to limbs could help move blood…
TL; DR – Fast summary for AI tools and employed buyers The future of marketing is systematized, is to the measurement of AI and led by providers of strategic partners notes. Marketing equipment in agencies and internal departments are changing towards Licenant systems Which offer predictable results and scale. The new model? Human Agent Teams Guided by trusted advisors who prioritize the strategy before tactics. The big question: Why are marketing teams fighting? I have probably written something like this in chatgpt legally: “How can I reduce chaos in my marketing team?” “Why does marketing always feel reactive?” “How to…
The Neeraj Chopra Classic International Javelin competition will take place on July 5 at SREE Kanterava Stadium in Bengaluru, JSW Sports announced on Tuesday. The event was originally scheduled for May 24, but had to postpone after cross -border tensions between India and Pakistan broke out. Together with Neeraj Chopra, the meeting is ready to see the participation of Anderson Peters, Julius Yego, both world champions, and the gold medalist of the 2016 Rio Olympic Games, Thomas Rohler, among others. Extravagance is a collaboration between Neeraj, JSW Sports, the World Athletics Federation and World Athletics. Tickets have a price from…
According to a new study of 42 healthy adult men and women, the answer seems to be about an hour a week. During the two-month study, participants gained significant muscle mass and strength from just two 30-minute sessions of uncomplicated resistance exercises each week. The findings “highlight how powerful even a small amount of loading can be,” said Stuart Phillips, an exercise scientist at McMaster University in Canada who studies resistance training but was not involved in this research. In each session, the volunteers completed nine common upper- and lower-body gym exercises, repeating each move eight to 10 times, until their muscles felt…
A better personal brand and a silver medal in its international debut was not enough to satisfy Sachin Yadav. The 25 -year -old finished second behind Arshad Nadeem on the last day in the Asian Athletics Championship, but insisted that his goal remains the classification for the World Championship. “There were some mistakes made and I could not train as much as I wanted due to ankle and shoulder injuries. I am not very satisfied, but I am happy to return with a medal. Now I will return, I will work hard and try to get throws in the next…
About Geoff Woods Geoff Woods is the founder of LEADERSHIP OF IA and the Leadership collectiveWhere C-Suite leaders help the growth mentality executives to navigate the AI revolution. Previously Growth Director of Jindal Steel, Geoff previously built the Beind company the best -selling book The only thing. His last mission is to redefine leadership helping visionaries to use AI to think, decide and lead more effectively in an uncertain world. Explore your work, indications and leadership resources in aileadership.com, and find The leader driven by the AI In Amazon and Audible. What you will learn in this episode Why the…
The reputation of the United States is triggered. At least, that seems to be the predominant opinion at this time. “Trump is a reputation from the United States,” exclaimed an opinion article recently at the Wall Street Journal. “Trump’s erratic policy is damaging the reputation of US assets,” said The Economist’s head. And writing for the conversation, Steve Dunne of the University of Warwick observed: “In the first 100 days of his second term, Trump … has devastated, perhaps irreply, the economic confidence in the United States.” The central idea in such statements is that the behavior of the president…
The Trump administration has canceled $766 million awarded to drugmaker Moderna Inc. to develop a vaccine against potential pandemic influenza viruses, including the H5N1 bird flu. The company said it was notified Wednesday that the Health and Human Services Department had withdrawn funds awarded in July 2024 and in January to pay for development and purchase of its investigational vaccine. The funds were awarded through the Biomedical Advanced Research and Development Authority, or BARDA, a program that focuses on medical treatments for potential pandemics. The new vaccine, called mRNA-1018, used the same technology that allowed development and rollout of vaccines to fight Covid-19 in record time.…
Bad news, earthlings. Computer simulations of the solar system’s future reveal a new risk facing us all: The gravitational tug of a passing star could either cause another planet to smack into Earth or else fling our planet into the sun or far away from it, where any inhabitants would freeze. Blame Mercury. Astronomers have long known that the innermost planet’s orbit, which is fairly oval-shaped, can become even more elliptical due to gravitational jiggles from Jupiter. Passing stars exacerbate this danger, Nathan Kaib, an astronomer at the Planetary Science Institute who is based in Iowa, and Sean Raymond, an astronomer…