John Jantsch interviews David HunterCEO o
Local hawk and
Epic Web Studios, to explore the rapid evolution landscape of the local SEO.
With about 15 years in digital marketing, David provides a founded and tactical perspective on how companies can prosper in the middle of the increase in
General description of the search generated by AI, changing consumer behavior and visibility based on proximity.
They immerse themselves in issues such as AI descriptions, how tools such as Chatgpt and Google generative AI are remodeling the local search and what multiple location
Brands and small businesses must prioritize to stay competitive. If you ask how to boost your local SEO strategy, this is for you.
Key control
- 00:34 – IA descriptions are remodeling the search: Google is becoming the answer, not just the index. This change is reducing clicks, but sacrifices new visibility opportunities.
- 03:00 – Change to conversation search behavior: Consumers, or all ages, adapt to natural language searches. “The best plumber near me that can come today” is the new normality.
- 05:27 – Proximity remains important, but less than you think: The local Falcon study of more than 60,000 consultations shows that the authority and the relationship are exceeding the proximity in the local search results based on AI.
- 08:26 – Understand the “best” results of AI: Tools such as chatgpt can extract from dark or obsolete sources. The local hawk helps identify which directories and appointments influence those results.
- 13:09 – What should local companies do differently? If you are doing ethical, there are not many changes, but the structure and clarity of the content become essential.
- 14:37 – Ask AI what you know about you: Literally, see the chatgpt on your business to see how you understand your brand and services.
- 15:35 – Structure your content for AI understanding: Use a clear form, the paragraphs of the size of a bite, frequently asked questions and scheme marking to improve visibility in the answers generated by AI.
- 17: 54-Multi-Location SEO Strategy: Brands with many locations have more visibility chances, but they need brand consistency and clarity in each location.