Summary of episodes
In this episode of the podcast duct cape marketing, host John Jantsch Welcome Paul ChaneyA veteran digital marketer and editor of the Marketing Ethics Digest. As artificial intelligence becomes central to marketing, Paul defends why ethics and strategy should direct the conversation, memorandum only the latest tools.
The discussion explores how the use of un controlled AI can damage the confidence of the brand, create an internal chaos and the result of lost opportunities. From AI Techno-Stress to the need for governance and transparency, this episode sacrifices a timely plan for the adoption of ai responsible in modern marketing.
About Paul Chaney
Paul Chaney He is a B2B writer, content strategist and founder of the ethics digest marketing in subst. With a long -standing career in digital marketing, Paul brings a strong perspective on how companies can balance the emotion of the new AI tools with responsible and client -centered ethics. His consulting and writing work is based on helping brands to generate trust and clarity in the era of automation.
What you will learn in this episode
- Why ethical frames are fundamental in marketing with AI
- The risks of “Shadow AI” and how to govern internal use
- How Ai Techno-Sress is affecting employees and equipment
- Why the strategy should always come before adopting a new technology
- How a “in box” system could reduce chaos and stress in organizations
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Tags:
AI in marketing, marketing ethics, digital strategy, Paul Chaney, marketing podcast, AI government, adoption of AI, Shadow, duct cape marketing